UGG means Ugly Boots at begining

"History's most ugly" shoes a few years ago, called "UGG" in the snow boots suddenly fashionable Europe and the United States. This double has been critical of bitter fashionable personage of evaluation for "history's most ugly" shoes, no large-scale advertisement and the strong in marketing support, is making the global nearly for the overwhelming popular agitation, it appear on the street and fashion magazine of the high frequency of extreme resistance to originally top brand also had to let it is when it become more proficient in one's profession, be seen on T stage above all; Its manufacturers Deckers outdoor corp. American brand UGG Australia, is more for several years more than 50% of the sales growth rate became the fashion world. This new legend two years were detonated, UGG popular agitation of also scraped China.

UGG meant is Ugly Boots (Ugly shoes), this snow Boots like the hairy feet up skins after sewing and become, simple, yet very stupid bulky light warm. In the company buys Deckers UGG Australia brand, it mainly aimed at before a beauty is not so pay attention to the breakdown of the people-surfing enthusiasts. UGG Australia brand's founder Brian. Smith in Perth, Australia surfing resort found many surfers will ashore in local small factory production after the UGG, not only comfortable warm, thick wool also can rapid inside suck the feet vapour, dry. And so, he create UGG Australia in California in the brand, as a functional brand in XiaoFan popular around between surfers.

In 1998, Smith will UGG Australia brand sold to Deckers. In the wake of the latter after, with exquisite that material (must be Australia A level the wool skin) and comfortable foot feeling, UGG can break professional market barriers, is more consumer's favor. The traditional promotion mode-advertising, appear in fashion magazines and fashion, attract consumer to the counter purchase--for UGG obviously doesn't work, this looks ugly stupid and hard to match the words to the shoes fashion circle of opinion leaders of the FaYan. Then, turning to persuade A vogue Deckers lap of another "lighthouse"--star. They try to will be A pair of UGG as gifts to the actor for at that time the beach guards "and was the paparazzi crazy after the actress pat pat. Anderson, and at the same time were attached to A pair of UGG smart kids to Anderson's little daughter. Thus detonated the UGG pop.